I've bought it for the first time for my son. Its advantages: trygliceride form, softgels, derived from small fish (anchovies) which is healthier. The ONLY minus: the dose of DHA is 116 and EPA is 168. EPA we can easily get from other products whereas only fish is rich in DHA. Though it doen'st contain any flavours, my son eagerly consumed these softgels. If you find this comment useful, please Like it.